To be the most chosen and trusted media in the country as well as prominant in Africa.
- Truth telling
- Professional ethics
- Team work
- Quality service
Strategic Objectives of the Organization
- Maximizing customer satisfaction.
- Improve efficient and effective use of financial and material resources.
- Maximize Organization income.
- Improve quality of editorial content.
- Improve service delivery.
- Improve quality of production and broadcasting.
- Widened media coverage.
- Improve professionals' capacity.
New Media and Monitaring Directoret.